Writing and Project Samples
Print | News | Web
Digital Project Management
Through meticulous project management, strategic vendor collaboration, and a deep commitment to patient-centered content, I leveraged digital strategies to drive measurable outcomes. My expertise in content strategy, SEO, social media, and team coordination allowed each website to deliver impactful results, connecting with patients and families more meaningfully and increasing engagement across digital platforms.
Won the Missouri Hospital Association’s “Show-Me Award” for Best Website
Rose from third to second in regional market share within 24 months of launch and increased conversion rates of birth center tours from 50% to more than 80%
32% increase in page views first year of launch
B2B Communications and Marketing
Transplant Center Outcomes Report
The Transplant Center at Barnes-Jewish Hospital was a busy center with strong outcomes but needed to improve its reputation beyond the Midwest. Rather than the traditional brochure that was mailed out each year to referring physicians, we developed an outcomes report so referrers across the nation would see the high performance measures that center had achieved that year.
Every quarter, Barnes-Jewish mailed thousands of magazines to specialty physicians across the country. This issue was focused on the TAVR procedure and how our hospital was one of the first to use it in clinical trials and achieved stellar outcomes.
For The Community
The hospital published a quarterly magazine for the greater St. Louis area about the breakthroughs in medicine happening at Barnes-Jewish Hospital. I served as a contributing writer, and I was the editor for this particular issue.
Content Strategy
Annual Reports
View the annual reports I project managed, and browse the content inside that I drafted and edited.
Donor Articles for Philanthropic Channels
Blog, Newsroom, Earned Media
This article was pitched to the media and earned these two local placements.