2018-2024

Rapidly growing hospital with 500+ employees serving children living with medical complexities.

Senior leader directing strategic marketing, communications, and public relations functions across a high-growth pediatric hospital. Spearhead the development and execution of transformation initiatives, overseeing a broad portfolio of strategic and operational communications, organizational design, brand strategy, and employee engagement programs.

• Strategic Transformation & Operational Leadership: Architected and led strategic initiatives for organizational redesign and workforce expansion, including pioneering a rapid improvement event that increased patient admission rates by over 20%. Directed operational execution of the hospital’s growth strategy, including development and management of actionable plans across all functions.

• Employee Engagement & Culture: Launched Gallup engagement survey and comprehensive communication strategy, achieving year-over-year engagement score improvements across all categories. Designed a suite of internal communications tools, including an intranet and weekly e-newsletter, fostering alignment and increasing transparency organization-wide.

• Crisis & Incident Management: Established and led the hospital’s first command center during the COVID-19 pandemic. Directed communications during executive transitions, the pandemic, and other critical situations, strengthening trust and transparency with all stakeholders.

• Brand & Community Influence: Amplified media presence by 137%, positioning hospital leaders as industry thought leaders and strengthening media relationships. Relaunched the hospital’s website from a dozen pages and PDFs to a 100+ page digital asset with a virtual tour, boosting brand engagement and digital performance.

• Executive Leadership in Community Relations: Oversee strategic partnerships and engagement with legislative and advocacy organizations, local charities, and non-profits, and manage external contributions and memberships to enhance community presence.

• Marketing & Talent Acquisition: Lead hospital branding and high-impact marketing campaigns, leveraging digital advertising, social media, and SEM to boost donor engagement and attract new talent during the hospital’s workforce expansion phase.

Fully integrated health system organization throughout the Midwest, includes 23 hospitals, more than 650 physician offices and other outpatient and virtual care services, 12 post-acute facilities, comprehensive home care and hospice services and pharmacy benefit company.

Executive marketing leader overseeing brand strategy, market growth, and cross-functional integration across eight hospitals and over 60 medical group locations, including 26 Walgreens-based express clinics. Reported to the system chief marketing officer, managing a $6M budget, six direct reports, and multiple agency partnerships.

• Strategic Market Expansion & Launch Leadership: Spearheaded the marketing launch of 26 SSM Health Express Clinics at Walgreens, marking the region’s first retail healthcare service. Collaborated with Walgreens corporate on seasonal advertising campaigns and produced the second-highest performing SEM campaign to date.

• Revenue Growth & Provider Optimization: Championed the provider productivity KPI, devising tailored growth plans and standardized workflows that increased new primary care provider productivity by 60% within two years. Drove orthopedic service line revenue by $12M through targeted digital remarketing strategies.

• Acquisition Integration: Led the marketing integration for the acquisition of Saint Louis University Hospital, the health system’s first adult academic medical center, aligning brand and growth strategies across newly combined teams.

• Data-Driven Marketing & Consumer Engagement: Built CRM-driven campaigns that directly led to hundreds of new appointments and measurable growth. Innovated SEM strategy to increase click-through rate while reducing cost-per-click, resulting in significant cost savings.

• Market Positioning & Brand Advocacy: Achieved top regional ranking for primary care through digital strategies, brand awareness efforts, and a strategic provider onboarding process that improved productivity by 30% year-over-year.